Blogs serve many purposes across brands, businesses, and nonprofits.
Posting regular, high-quality, SEO-optimized blogs to your site:
Drives traffic to your website and increases brand awareness & visibility
Increases your SEO by providing relevant information for readers searching for issues related to your brand
Establishes you as a go-to resource or authority in your field and related fields
Provides more opportunities to connect with your customers
Can act as a lead generation tool
Below are some samples of blogs I’ve written spanning a variety of tones and purposes: